Transform your seasonal approach with these customer-focused Mother’s Day tactics designed for business growth In today’s competitive market, Mother’s Day presents an unparalleled opportunity for small and medium-sized businesses to connect meaningfully with customers while boosting revenue. This annual celebration isn’t just a greeting card holiday—it’s a strategic marketing moment that can strengthen your brand […]
Recorded on April 23, 2025 (For a summary, click here.) John Eisched: Okay, just for starters, just give me a brief intro to yourself, your background. It doesn’t have to be your whole personal origin story, but just some idea – like a quick elevator pitch. Samantha North: Yeah, sure. So, I’m about to launch […]
Discover the critical balance between AI tools and human input in content creation. (For the full text, click here.) As AIs get more and more capable and people are offloading more and more tasks to them, humans are engaging in a digital dance with their latest creation. While we have found a good partner in […]
Build Lasting Connections Beyond Election Day In an era of skepticism and information overload, political campaigns face the daunting challenge of connecting with voters in a meaningful and trustworthy way. Traditional tactics often fall flat, leaving voters feeling disconnected and cynical. The solution? Embrace authenticity and transparency. By centering campaigns around genuine values and open […]
Elevate customer connections and drive sales through immersive brand experiences that transform shoppers into loyal advocates In today’s oversaturated fashion landscape, traditional marketing approaches are increasingly ineffective at capturing consumer attention and loyalty. Forward-thinking fashion brands are discovering that creating immersive, memorable interactions between consumers and products delivers exceptional results by forging emotional connections that […]
Transparency Can Be a Competitive Edge in Today’s Healthcare Landscape In an era where patients have unprecedented access to information, healthcare businesses face the unique challenge of standing out while maintaining the highest ethical standards. Authentic, transparent marketing is becoming essential for healthcare providers who want to build lasting relationships with their patients and communities. […]
Transform consumer connections into lasting loyalty through immersive brand experiences In today’s crowded consumer-packaged goods landscape, traditional marketing approaches no longer cut through the noise. Forward-thinking CPG brands are discovering that experiential marketing—creating immersive, memorable interactions between consumers and products—delivers exceptional ROI by forging emotional connections that drive purchase decisions and foster brand loyalty. Key […]
Received April 17, 2025 (For a summary, click here.) John Eischeid: Have you noticed a recent slowdown in the demand for junior creatives? James Higgs: I wouldn’t say I’ve seen a categorical slowdown across the board, it really depends on the sector. Locally, yes, there’s definitely been a dip in general creative roles, especially in […]
James Higgs on the Future of Creativity and Collaboration As many writers, designers, and other creatives harbor a justified sense of fear about being replaced by AI, there is one element that they might be pleased to find that they overlooked: the human one. James Higgs, Creative Director at UK-based Rev.01 Studio, was kind enough […]
Transform Your Fitness Business with Adaptable Marketing Approaches That Evolve With Industry Trends In today’s competitive fitness landscape, personal trainers face the challenge of standing out in an increasingly crowded market. Traditional marketing methods, such as flyers at local gyms, word-of-mouth referrals, and basic social media posts, are no longer enough to capture potential clients’ […]
