Recorded April 10, 2025 (For a summary, click here.) John Eischeid: Let’s start off with you giving a brief intro about yourself, how long you’ve been doing this – just kind of for the record – and then we’ll get into the book in a bit. David Berkowitz: Sounds good. Yeah. I’m David Burkowitz, founder […]
How the author of “The Non-Obvious Guide: Using AI for Marketing” navigates the evolving landscape of artificial intelligence in the marketing sphere In today’s rapidly evolving digital landscape, artificial intelligence is transforming how marketers connect with audiences, create content, and develop strategies. In a recent interview, David Berkowitz, founder of AI Marketers Guild and author […]
Transform Passive Shoppers into Brand Advocates Through Immersive Experiences In today’s competitive retail landscape, traditional marketing approaches are rapidly losing impact as consumers crave authentic, meaningful interactions with brands, and online sales take the lion’s share of customers. Experiential marketing creates memorable, immersive experiences that engage customers on a personal level, and it has emerged […]
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Combining Data-Driven Insights with Personal Connections in a Cookie-Less World In today’s rapidly evolving digital landscape, marketers are constantly seeking ways to cut through the noise and create meaningful connections. Romina Massa, a remote digital marketer specializing in personal branding and events marketing, has developed a unique approach that marries data analysis with genuine human […]
Recorded April 1, 2025 (For a summary, click here.) John Eischeid: To summarize, give me a quick summary – like five or six lines – about yourself and the work that you do. Romina Massa: So today I am a digital marketer working remotely and locally specializing in personal branding, specializing in events marketing and in […]
Discover how forward-thinking wellness brands are leveraging authentic missions to connect with conscious consumers, drive sustainable growth, and create meaningful impact in an increasingly competitive wellbeing marketplace. In today’s crowded health and wellness landscape, standing out and capturing consumer attention is more challenging than ever. Traditional marketing approaches, such as highlighting ingredients, promising quick results, […]
Discover how forward-thinking nonprofit organizations are leveraging strategic mission articulation to cut through donor fatigue, drive sustainable giving, and create measurable impact in an increasingly competitive philanthropic landscape. In today’s crowded nonprofit sector, standing out and capturing donor attention is more challenging than ever. Traditional fundraising approaches, such as emotional appeals, generic impact reports, and […]
Discover how forward-thinking political campaigns are leveraging authentic mission-focused messaging to connect with voters, drive engagement, and create lasting political movements beyond election cycles. In today’s fragmented media landscape, standing out as a political campaign is more challenging than ever. Traditional campaign tactics, such as TV ads, mass mailers, and rally speeches, are losing effectiveness […]
Discover how forward-thinking consumer packaged goods companies are leveraging authentic social missions to connect with modern consumers, drive loyalty, and create sustainable competitive advantages. In today’s crowded marketplace, standing out as a CPG brand is more challenging than ever. Traditional product differentiation strategies, like minor feature improvements or flashy packaging, are losing effectiveness as consumers […]
