Transparency Can Be a Competitive Edge in Today’s Healthcare Landscape In an era where patients have unprecedented access to information, healthcare businesses face the unique challenge of standing out while maintaining the highest ethical standards. Authentic, transparent marketing is becoming essential for healthcare providers who want to build lasting relationships with their patients and communities. […]
Transform consumer connections into lasting loyalty through immersive brand experiences In today’s crowded consumer-packaged goods landscape, traditional marketing approaches no longer cut through the noise. Forward-thinking CPG brands are discovering that experiential marketing—creating immersive, memorable interactions between consumers and products—delivers exceptional ROI by forging emotional connections that drive purchase decisions and foster brand loyalty. Key […]
Received April 17, 2025 (For a summary, click here.) John Eischeid: Have you noticed a recent slowdown in the demand for junior creatives? James Higgs: I wouldn’t say I’ve seen a categorical slowdown across the board, it really depends on the sector. Locally, yes, there’s definitely been a dip in general creative roles, especially in […]
James Higgs on the Future of Creativity and Collaboration As many writers, designers, and other creatives harbor a justified sense of fear about being replaced by AI, there is one element that they might be pleased to find that they overlooked: the human one. James Higgs, Creative Director at UK-based Rev.01 Studio, was kind enough […]
Transform Your Fitness Business with Adaptable Marketing Approaches That Evolve With Industry Trends In today’s competitive fitness landscape, personal trainers face the challenge of standing out in an increasingly crowded market. Traditional marketing methods, such as flyers at local gyms, word-of-mouth referrals, and basic social media posts, are no longer enough to capture potential clients’ […]
Recorded April 10, 2025 (For a summary, click here.) John Eischeid: Let’s start off with you giving a brief intro about yourself, how long you’ve been doing this – just kind of for the record – and then we’ll get into the book in a bit. David Berkowitz: Sounds good. Yeah. I’m David Burkowitz, founder […]
How the author of “The Non-Obvious Guide: Using AI for Marketing” navigates the evolving landscape of artificial intelligence in the marketing sphere In today’s rapidly evolving digital landscape, artificial intelligence is transforming how marketers connect with audiences, create content, and develop strategies. In a recent interview, David Berkowitz, founder of AI Marketers Guild and author […]
Transform Passive Shoppers into Brand Advocates Through Immersive Experiences In today’s competitive retail landscape, traditional marketing approaches are rapidly losing impact as consumers crave authentic, meaningful interactions with brands, and online sales take the lion’s share of customers. Experiential marketing creates memorable, immersive experiences that engage customers on a personal level, and it has emerged […]
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Combining Data-Driven Insights with Personal Connections in a Cookie-Less World In today’s rapidly evolving digital landscape, marketers are constantly seeking ways to cut through the noise and create meaningful connections. Romina Massa, a remote digital marketer specializing in personal branding and events marketing, has developed a unique approach that marries data analysis with genuine human […]
