Discover how forward-thinking consumer packaged goods companies are leveraging authentic social missions to connect with modern consumers, drive loyalty, and create sustainable competitive advantages. In today’s crowded marketplace, standing out as a CPG brand is more challenging than ever. Traditional product differentiation strategies, like minor feature improvements or flashy packaging, are losing effectiveness as consumers […]
Discover how forward-thinking personal trainers are using data-driven strategies to attract ideal clients, boost retention, and grow their business in today’s competitive fitness landscape. In today’s crowded fitness market, standing out as a personal trainer is more challenging than ever. Generic marketing approaches and one-size-fits-all promotions are losing effectiveness as potential clients seek trainers who […]
Discover how forward-thinking online retailers are leveraging advanced data strategies to create tailored shopping experiences that drive conversions, boost customer loyalty, and increase average order values. In today’s crowded e-commerce landscape, standing out and capturing customer attention is more challenging than ever. Generic product recommendations and one-size-fits-all promotions are losing effectiveness as online shoppers increasingly […]
Discover how leading nonprofits are leveraging data-driven personalization to create meaningful connections and maximize impact in the digital age. In today’s crowded nonprofit landscape, generic appeals are becoming increasingly ineffective. Modern donors expect the same personalized experiences from charities that they receive from commercial brands. Hyper-personalization, the use of data analytics to deliver highly targeted, […]
Transform Voter Engagement and Drive Higher Turnout with Cutting-Edge Personalization Techniques In today’s hyper-competitive political landscape, capturing voter attention and building meaningful connections is more challenging than ever. Traditional campaign methods, such as blanket mailers, generic emails, and broad-spectrum messaging, are losing effectiveness as voters expect more relevant, personalized interactions. Enter hyper-personalization, the revolutionary approach […]
“What we need to do first is build technologies that will allow us to see what the LLMs are doing.” – Dixon Jones In much the same way that search engines revolutionized how people find information, AI is now poised to take the next step forward in sifting through the proverbial haystack of information on […]
Recorded March 27, 2025 (For a summary, click here.) John Eischeid: Let’s just start off and just give me a brief introduction about yourself. You started your company in 1999. Just tell me about yourself, inLinks, and what it does, briefly. Dixon Jones: So, I’m DJ. I have been doing this SEO stuff for – […]
Transform Your Healthcare Marketing Strategy with These Powerful Tools In today’s competitive healthcare landscape, private clinics and telehealth providers face the dual challenge of establishing credibility while attracting and retaining patients. Traditional healthcare marketing approaches are becoming less effective as patients increasingly research their options online before making decisions. Patient education and reputation management can […]
Strategically pair your marketing channels with optimized offers to outperform competitors and maximize conversion In today’s hyper-competitive marketplace, brands that dominate aren’t just choosing the right channels or crafting compelling offers; they’re strategically aligning the two with precision and purpose. Channel/offer alignment represents the critical intersection where your message medium and value proposition work in […]
Integrate your marketing touchpoints for exponential results in today’s fragmented consumer landscape In today’s digital-first marketplace, consumers interact with brands across numerous platforms before making purchasing decisions. Multi-channel marketing—the strategic integration of various marketing channels into a cohesive campaign—has evolved from a competitive advantage to an essential strategy. Delivering consistent messaging across platforms is more […]
