Throughout 2024 – after surviving and waiting for the world to come out of the global pandemic – the company continued to receive feedback that the User Interface (UI) could be better, the brand should be refreshed, and generally that the original goal of being a Software as a Service (SaaS) platform had not been reached after nearly a decade in market.

Additionally, AI as well as some of the technologies the platform had to adapt for – including being paramount in building some of that technology – in it’s existence over the past ten years (Digital Out of Home, ConnectedTV, and Streaming Audio to name a few was not around when the platform was initially launched.

A refresh – from both a technology tools perspective and brand – was in order.

In January 2025, a new company was launched – My Marketing Pro.

This company and it’s product – a tech enabled, AI driven community of businesses owners and marketing professionals allowing for access to information, media placement, marketing tools, and more – provides a modernized experience, straightforward brand, and solves the problem that both Conversation and Five Tier set out to solve in a more scalable “marketing professional in your pocket” manner.