Once you have identified a qualified, interested buyer – FUD (Fear, Uncertainty and Decline) is a proven closing message.

Some might call it FOMO.

Fear – in a polite way: “Hey it’s all good if you aren’t ready but it sounds like this would be a great fit and I know other clients similar to you have missed out on” [pricing, offer, etc.]

Uncertainty – again, also in a polite way: “So let me ask you a question since it’s clear you have a need and desire to work with us. What’s the best that can happen by not working together? If we make you marginally better tomorrow, how does that missed improvement add up to a potential loss over the next week, month, year?”

Decline – all of this needs to be delicate and politely positioned :): “What if this is the next Facebook or Google and you DON’T take advantage of it?”

We offer a valuable, low cost, effective platform with tools, resources, and access that can’t be beat. We need to sell it as such and not be afraid to be DIRECT in our attempts to close deals.