Reaching out to membership groups, industry organizations, and similar “centers of influence” where companies pay a fee to participate are also an amazing way to cut through the clutter, get lists, and borrow influence for a better response rate.

Ask for approval to offer free media placements or credits to open these doors.

The goal here is to obtain a list or access to emails, social posts, and other outreach by or on behalf of the group to their members who will be more likely to engage knowing that the opportunity has been signed off on by an organization they trust.