Active listening is VERY important in all steps up until this step.

Be genuinely interested in their responses whether they’re related to personal details or business.

At this stage, you should take what you’ve learned and try to match them with an offering.

A basic subscription to our platform, free tools, community, AI integrations, and content should be the first product to match. Are they an individual? Are they a team, enterprise target or agency? Get this quick win.

Extend to solve a marketing problem for them. Do they need web support? Has social media been lacking? Based on the information you’ve collected match their interest or need with one of our offerings.